Bang & Olufsen’s free pop-up is perfect for music lovers – Secret London

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Danish audio brand Bang & Olufsen hosts a free pop-up inspired by the extraordinary power of sound and it looks amazing. Step into the immersive pop-up space, tucked away in east London, and explore a Scandinavian oasis designed to stimulate all of your senses. Discover the brand’s cutting-edge products, including their iconic turntable, the Beogram 4000c, as you experience interactive workshops, epic live music through canapés, a DJ booth, a Flashback Records store and even a Hagen cafe!

The brand will also host a series of must-see events such as a whiskey tasting experience with Johnnie Walker Blue Label and a delicious beer tasting with London Fields Brewery, which you can enjoy while listening to a carefully curated playlist. Don’t miss this incredible pop-up from November 26 to December 19.

Discover the epic programming of events taking place at the Bang & Olufsen pop-up now – tickets can be purchased here.


Step into a haunting haven, with a sleek yellow colourway celebrating the brand’s Connected Speaker campaign – Sounds Better Together. Admire Fredericia’s magnificent Scandinavian furniture and back-to-back art walls, showcasing the emerging talents of the local community. In addition, the walls will be mounted with the cutting edge speakers from Bang & Olufsen, so that you will also be spoiled with great quality sound!

Explore a stellar DJ booth and record store where you can browse your favorite albums and discover new music and search for the perfect tracks to play in high fidelity on the beautiful Beogram 4000c turntable. Then kick back, relax and listen to your favorite artists in this atmospheric space. You can even enjoy Pitchblack playback on certain days, with a bespoke setup designed to create the ultimate listening experience. With an immersive sound field and pitch black surroundings, you’ll be sure to lose yourself in the music.

Bang & Olufsen musical pop-upGuests will also be invited to design their own cover for the brand’s world-famous wireless speaker, the Beoplay A9. Enter the contest in store or via Bang & Olufsen’s IG with the #BangOlufsenShoreditch tag and you will have the chance to win your own speaker with your stunning design.

Download here and apply your unique design on the white circular space.

Need a pick-me-up after spending all that creativity? Don’t worry, there is coffee! Danish espresso brand Hagen will operate a Filter Coffee Bar serving a portfolio of special beans for visitors so you can enjoy the caffeine and continue to explore the beautiful space.

Bang & Olufsen musical pop-up

To top it off, you can also browse a store filled to the brim with Bang & Olufsen’s range of smart speakers available for purchase with a 100-day return guarantee. If you’re too late to find your perfect speaker, just ask one of the friendly staff to help you with the next day delivery. The icing on the cake ? Trade in your old headphones or earphones and upgrade to a new pair with an exceptional 20% discount! Now it’s a good deal that we can support.

If you are passionate about music and design, you won’t want to miss this awesome pop-up located on Redchurch Street, right next to Shoreditch High Street station!

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