Second Chance Beer Company Launches Death Row West Coast IPA in Honor of Death Row Records 30th Anniversary

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San Diego, California – Second Chance Beer Company has released Death Row West Coast IPA on draft and in cans, a beer that honors Death Row Records’ 30th anniversary in 2022. Second Chance has been selected as the beer’s exclusive California brewer.

Death Row has an ABV of 7.0% and is a full-bodied beer with citrus, pine, and grapefruit notes. The West Coast IPA will initially be available exclusively at Second Chance’s Carmel Mountain Tasting Room and North Park Lounge. The outlets that will sell the beer will be announced at a later date.

The Death Row 30th Anniversary Commemorative Beer is the creation of Edgar Preciado of Beer Thug Life and Daniel Phoenix of Hip Hop Craft, who chose Second Chance to brew the second version of the beer. Both Preciado and Phoenix have been closely involved in beer production, including recipe creation, brewing and packaging. Death Row West Coast IPA cans have a QR code that allows the consumer to download exclusive content and music from Death Row Records.

“We are incredibly honored to have been chosen to produce this beer for such a monumental anniversary for such a monumental record label in the music industry,” said co-founder and CEO Virginia Morrison. “I loved the music of Death Row Records growing up, and it’s even more exciting now that Snoop Dogg owns the company. I still pinch myself because it’s a dream come true that I never would have never could imagine.

A launch party will be held in San Diego on Sunday, August 7. More details to come.

Death Row Records was founded by Dr. Dre and Marion “Suge” Knight. His first full-length project was Dr. Dre’s The Chronic, which sold over three million copies within a year of its December 15, 1992 release and earned a spot on Dr. Dre’s 500 Greatest Albums list. Rolling Stone All Time and Time magazine’s Top 100 Albums list. Albums of all time. Also of note, Dr. Dre’s protege Snoop Dogg released his debut single “Who Am I (What’s My Name)” in October 1993 on the label. Snoop Dogg bought Death Row Records in February of this year.

Second Chance donates a portion of sales, including Death Row West Coast IPA, to local dog rescues such as The Animal Pad and Second Chance Dog Rescue, as well as Friends for Life Animal Rescue in Gilbert, LA. Arizona. Like Second Chance Beer Company, the two nonprofit organizations are dedicated to rescuing homeless dogs and giving them a second chance at life.

About Second Chance Beer Company:

Second Chance Beer Company was founded in September 2015 by Marty Mendiola and Virginia Morrison. The award-winning San Diego-based craft brewery has a brewery and tasting room in Carmel Mountain Ranch and a coffee shop, beer bar and tasting room in North Park. Its beer can also be found in restaurants, bars and retailers in San Diego and Orange counties and throughout Arizona. Along with making award-winning beer, Second Chance’s mission is to give puppies a second chance by supporting dog rescues. The Second Chance team is proud to offer a diverse menu of craft beers, hard seltzers, beer cocktails and non-alcoholic options, to ensure their tasting rooms are spaces where everyone everyone is welcome to connect, share stories and advocate for good deeds.

For more information:
https://www.secondchancebeer.com





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